An E-commerce & Savings App for Flexible Finance called Paysmosmo
An E-commerce & Savings App for Flexible Finance called Paysmosmo
Smosmo.com
Smosmo.com
Smosmo.com
✅ The Challenge
Paysmosmo aimed to blend e-commerce with financial tools, offering users the ability to purchase products like gadgets and electronics through a flexible Buy Now, Pay Later (BNPL) model, spreading payments over six to eight months.
Additionally, the platform sought to provide intelligent savings features and tailored investment opportunities.
However, users faced significant hurdles such as:
Complex BNPL Process: Difficulties in completing the BNPL process and making payments directly on the website.
Poor Responsiveness: The website wasn't optimised for various devices, leading to suboptimal user experiences.
Paysmosmo aimed to blend e-commerce with financial tools, offering users the ability to purchase products like gadgets and electronics through a flexible Buy Now, Pay Later (BNPL) model, spreading payments over six to eight months.
Additionally, the platform sought to provide intelligent savings features and tailored investment opportunities.
However, users faced significant hurdles such as:
Complex BNPL Process: Difficulties in completing the BNPL process and making payments directly on the website.
Poor Responsiveness: The website wasn't optimised for various devices, leading to suboptimal user experiences.
My Role
Product designer
Interaction designer
Visual designer
Prototype
Platforms
iOS
Android
Web
Year
2023
👩💻 My responsibilities
As a product designer on the Paysmosmo team, I collaborated with stakeholders to:
Identify and address usability issues within the existing product.
Redesign the user interface for both web and mobile platforms.
Integrate savings and investment features into the new design.
Conduct user testing throughout the development process to ensure a seamless user experience.
As a product designer on the Paysmosmo team, I collaborated with stakeholders to:
Identify and address usability issues within the existing product.
Redesign the user interface for both web and mobile platforms.
Integrate savings and investment features into the new design.
Conduct user testing throughout the development process to ensure a seamless user experience.
🎯 Target Users
Past and Returning Customers: Individuals familiar with the platform but hindered by previous usability issues.
New Customers: Users seeking flexible payment options and financial tools within an e-commerce platform.
Past and Returning Customers: Individuals familiar with the platform but hindered by previous usability issues.
New Customers: Users seeking flexible payment options and financial tools within an e-commerce platform.
🔍 Research Methods
Competitive Analysis: Studied top e-commerce websites like AliExpress, eBay, and Amazon to understand industry standards.
User Feedback: Analysed customer reviews and feedback to identify pain points and areas for improvement.
Competitive Analysis: Studied top e-commerce websites like AliExpress, eBay, and Amazon to understand industry standards.
User Feedback: Analysed customer reviews and feedback to identify pain points and areas for improvement.
🛠️ Problem Statement
How might we make it easier for users to complete purchases, make payments, and use Buy Now, Pay Later directly on the Paysmosmo website?
How might we make it easier for users to complete purchases, make payments, and use Buy Now, Pay Later directly on the Paysmosmo website?
🧩 Solution Highlights
🖥️ Responsive Design
Redesigned the website to be fully responsive, ensuring optimal user experiences across various devices and screen sizes.
Redesigned the website to be fully responsive, ensuring optimal user experiences across various devices and screen sizes.
💳 Simplified BNPL Process
Streamlined the Buy Now, Pay Later process, making it more intuitive and easier for users to complete transactions directly on the site.
Streamlined the Buy Now, Pay Later process, making it more intuitive and easier for users to complete transactions directly on the site.
💼 Integrated Financial Tools
Incorporated intelligent savings features and tailored investment opportunities, allowing users to build a stable financial foundation.
Incorporated intelligent savings features and tailored investment opportunities, allowing users to build a stable financial foundation.
📐 Design Components
🧱 Component Library
Developed a cohesive set of UI components to maintain consistency across the platform.
Developed a cohesive set of UI components to maintain consistency across the platform.
🔁 Iterations
Conducted multiple rounds of testing and feedback, refining components to enhance usability and aesthetics.
🎨 High-Fidelity Designs
🏠 Landing Pages
Created three distinct landing pages:
General Landing Page: Showcasing the full breadth of the product's offerings.
Savings Feature Page: Highlighting the intelligent savings tools.
Online Store Page: Focusing on the e-commerce aspect of the platform.
Created three distinct landing pages:
General Landing Page: Showcasing the full breadth of the product's offerings.
Savings Feature Page: Highlighting the intelligent savings tools.
Online Store Page: Focusing on the e-commerce aspect of the platform.
📱 Mobile Application
Developed a mobile application mirroring all functionalities of the web app, optimized for smaller screens to provide users with a seamless on-the-go experience
Developed a mobile application mirroring all functionalities of the web app, optimized for smaller screens to provide users with a seamless on-the-go experience
📊 The Results
Improved Usability: Users reported a more intuitive and seamless experience, particularly with the BNPL process.
Enhanced Accessibility: The responsive design allowed users to interact with the platform effectively across various devices.
Increased Engagement: Integration of financial tools led to higher user engagement and satisfaction.
Improved Usability: Users reported a more intuitive and seamless experience, particularly with the BNPL process.
Enhanced Accessibility: The responsive design allowed users to interact with the platform effectively across various devices.
Increased Engagement: Integration of financial tools led to higher user engagement and satisfaction.
