Empathize:
We conducted surveys and interviews, including with people struggling with addiction, mental health challenges, and physical disabilities. We mapped frustrations like shame, inconsistency, and lack of motivation, especially for people who had tried other apps before.

Define:
How might we help people reduce or quit alcohol in a way that feels private, supportive, and personalised without pressure or judgment?

Ideate:
We explored features like conversational AI, anonymous communities, integrated health tips, sobriety tracking, and connection to therapists and wearables.

Prototype:
We created both low-fidelity wireframes and high-fidelity UI mockups of the app experience, from onboarding to digital diary tracking, reminders, community features, and access to therapists.

Test:
We used scenario-based user journeys and empathy maps to simulate real challenges and validate our design decisions especially around privacy, accessibility, and emotional motivation.